D2U2020-10-05T16:11:36+13:00

D2U is Backcountry magazine and the FMC Discount Card “direct to you”

An optional service for our members

D2U is an optional service, which is only available to current members of an FMC affiliated club. (Find one near you)

If you are eligible, and sign up to D2U, we will post your Backcountry magazine and FMC discount card “direct to you”.

D2U costs $20 per year, and you’ll receive;

  • The next 4 issues of Backcountry magazine posted directly to your New Zealand address. 
  • A temporary electronic FMC Discount Card valid till the end of June.
  • Your normal printed Discount Card with the June issue of Backcountry
Sign up for D2U now!

D2U Frequently asked questions

If you have questions which aren’t answered here, please contact us.

The aim is to provide equitable options for all of the 20,000+ members of FMC affiliated clubs to access our flagship publication and the discounts we’ve worked hard to negotiate. 

The challenges faced by many clubs during lockdown had us reflecting carefully on our systems and the way we support our clubs.  We realised some clubs were struggling with distribution, and many FMC members did not have access to Backcountry or the discount card. 

We reflected on feedback about rising costs and the effort involved for volunteers, which has placed strain on clubs that distribute Backcountry via post, rather than bringing them to club nights for pick up. And for clubs which do not have the resources or energy for distribution, their members do not have access to Backcountry or the card at all. 

D2U provides options to alleviate these issues, using the opportunities of scale available to FMC; such as bulk discount for postage, automated distribution, online membership systems and professional staff members. The adapted system is more administratively efficient for FMC, freeing resources we can re-assign to support our mission. 

D2U is not intended to replace or compete with club distribution, and we anticipate it will not change anything for most clubs. The purpose is to provide an option for some of our club members who, for whatever reason, don’t currently receive Backcountry or the FMC Discount Card, but would like to.

The small change that clubs may notice is a later delivery date of the cards, to align with Backcountry distribution. This means a small, unavoidable gap of card validity between the current expiry date (31 May 2021), the delivery of the cards to clubs (mid-June, with the Backcountry magazine) and final distribution to a club’s members. FMC humbly asks for the understanding of all members for this gap. FMC invites clubs to get in touch with us so we can adapt the expiry to accommodate club distribution timings. 

There is no change to affiliation fees, because FMC is not changing any of the entitlements for magazines or cards to FMC clubs.  As before, your club chooses the number of these items, (up to the number of members declared/paid for to FMC) which we send in bulk to your club.

The fee simply covers the additional cost to FMC of producing, printing, inserting in envelopes, addressing and posting a discount card and four issues of Backcountry individually to a club member.

It is important to remember that D2U is an optional service. It is priced only to cover the additional cost, not to supplement or replace affiliation fees from clubs: these remain vital to FMC achieving it’s advocacy mission!  In contrast, the current club affiliation fees include a portion which covers distribution in bulk to clubs, which cost a tiny fraction of distributing them individually.

D2U is not intended to replace or compete with club distribution, and we anticipate it will not change anything for most clubs. The purpose is to provide an option for some of our club members who, for whatever reason, don’t currently receive Backcountry or the FMC Discount Card, but would like to.

We would expect that most clubs will have decided if they wish to distribute these items to their members. If so, the club will have a way to determine how many of their members want these items, and to have a system in place to accommodate that interest.

So if your club is already distributing these items, then the members who are receiving them will have no reason to sign up to D2U. Conversely, members who are not currently getting these items, but would like to, could ask the club to declare more members,  or sign up to D2U without needing to effect your club’s system.

If it is important to your club to know, then you can ask your club members directly, but we think that it is unlikely to be an issue;

For example, in a partially affiliated club, which declares 20 of its 60 members, perhaps some other members may wish to get these items. The club could declare more members, but if they prefer to keep that number at 20, then D2U provides a way for those other 40 members to choose for themselves to opt in to Backcountry and the FMC discount card, at no inconvenience to the club.

In another example, if for any reason, a club chooses not to distribute these items at all, then D2U provides the only option for those members to access these items, again without forcing the club to change its procedures.

Regardless, D2U is priced only to cover the additional cost, not to supplement or replace affiliation fees from clubs: these remain vital to FMC achieving it’s advocacy mission!

We’ve created some text, and artwork/flyers for you to download and use. FMC would be very grateful to clubs that help promote D2U, Backcountry magazine and the FMC Discount Card.

There are many publications which are suitable to be digital only, but in our opinion, Backcountry is not one of them. It’s about preserving the longevity, quality and reach of FMC’s messaging.

The compelling reason to retain a printed version is so that it continues to feature in hut libraries. They are read over and over, by exactly the people whose support and membership we need. The life of a single printed issue could be years; whereas a digital version will be archived once (if) read and probably never read again. Certainly not by anyone but the intended recipient. 

The longevity and reach of the publication is attractive to contributors, who will spend more time creating higher quality content in the knowledge it will be read more. This in turn is more attractive to magazine advertisers, ensuring the magazine contributes to its own costs of publication. Altogether, it ensures that Backcountry keeps the very high standard that readers have come to expect. 

Since 2009, an electronic version of Backcountry has been made available on the FMC website. www.fmc.org.nz/backcountry/  The e-version of the previous issue is released when the printed copies of the new issue are distributed.  When COVID19 threw a spanner in the works of clubs distributing the March 2020 issue, FMC put the issue online immediately. Website analytics showed a spike in interest, but the additional visitation amounted to less than 5% of the number of printed Backcountry which are distributed each issue. This clearly shows that the vast majority of our members who value Backcountry prefer to read it in print.

Unfortunately not.  D2U is priced and intended for NZ resident addresses.  If you still wish to recieve Backcountry and a discount card, you can sign up as an overseas Individual Supporter .